Here at Western Washington University and at many other universities around the country there has been a campaign to divest in fossil fuels. WWU's website states that "Western is a university of the environment, and sustainability is at the heart of what we do here." However, even with an active, on-going campaign on campus for divestment we have yet to join the movement. This article provides excellent reasons on why divesting from fossil fuels is the financially optimal and socially responsible choice. Investing in renewable energy lowers risk, increases returns and provides more jobs than the fossil fuel industry. Marketing-wise, I think this movement is doing great for targeting academic institutions like WWU. Divesting in fossil fuels is an innovative, foward-thinking decision that corresponds with our universities missions, leads other institutions and organizations to do the same, and drives the renewable energy market!
http://www.greenbiz.com/article/responsible-fossil-fuel-divestment
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