So this is a very interesting concept. Sustain:Green hopes to use customer rewards structures that are usually offered by credit card commpanies, such as cash back, but direct these funds toward purchasing certified carbon offsets. This is the first opportunity for the individual consumer to get involved in carbn offsetting, and in a convenient and free way. They are not charged for these rewards, they are simply giving them away to a good cause. Cardholders can also vote for projects they want to fund, and the card itself is biodegradable/compostable. I'm not sure this card will attract the majority of the population, but I do think that it is a great idea to bring responsibility and action for offsetting carbon to the individual consumer level.
Read more here: http://www.greenbiz.com/article/credit-card-offset-your-individual-carbon-guilt
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